LOU MATA


FOUNDER - OPERATOR - INVESTOR

BUILDING YODO, A CPG BRAND ROOTED IN COSTA RICA’S BLUE ZONE. PREVIOUSLY COFOUNDED MAINFRAME. I WRITE MAZU, A NEWSLETTER ON SYSTEMS THINKING AND HUMAN BEHAVIOR. ANGEL INVESTOR. CONSULTANT TO EARLY STAGE COMPANIES THROUGH RIN. 

MAZU.SUBSTACK.COM @LOUMATA
COSMOS.SO/LOUMATA



SELECTED WORKTYPEYR
10
COBOT
TECH
2025
9
YODO
CPG
2025
8
MAINFRAME
TECH
2024
7
THIRDWALL
TECH
2023
6
VARIOUS
ARCH
ETC

SELECTED WORK 2023–2026 · UPDATED MAY 2026
© LOU MATA 2026 · ALL RIGHTS RESERVED 
9    YODO
TYPE: CPG
34/98/5973


A CPG brand rooted in Costa Rica's Nicoya Peninsula — one of five Blue Zones in the world, where people consistently live past 100.

The brand started with specialty coffee: two SKUs sourced from Blue Zone farms at 700–1000 masl, roasted in-house in Miami, and distributed across retail and wholesale. The provenance isn't a marketing angle — it's a fifteen-year personal connection to the land and the people who farm it.

Built and operated from scratch. Own production, retail distribution, and the full brand architecture. Expanding across the categories that define how the peninsula actually lives — what it grows, what it drinks, what it makes.